SEO and Link Building
If you have ever heard about online traffic, then I am sure you have heard of SEO (Search Engine Optimization). It’s a process that is not only mentioned a lot but is extremely important to a company’s online success. But before we talk about how to optimize a website’s discovery success, let’s address a key piece that works more in the background, linking.
Link building is a SEO strategy that companies use so that they are seen as trustworthy and relevant resources to search engines like Google, Bing, etc. Essentially link building is the process that leads to other sites linking or hyperlinking your site on their account. This is such a powerful way of establishing your site because normally when another site links external resources it is because they found those websites to hold trustworthy, relevant, and interesting. These three descriptions are what search engines (crawlers) are looking for when deciding how to rank a site. The more sites that are linking to your site, or a post you created, then the better chances of being organically noticed and/or ranked higher by search engines.
How to get other sites to link your work?
A popular way of getting your site linked by other companies is by emailing/networking with similar companies that would feature your content. By reaching out to these sites you are increasing brand recognition, so that when they run across your site or content, they will more likely feel comfortable sharing your work on their posts.
Search Engine Optimization
SEO essentially is the process that increases the chances that a search engine will promote your site when a user searches questions related to your content. Having your site pop up as one of the first five results is critical for the company to be found through search. The average user only looks at the top five results from their search before picking a result. By using search engine optimization tools, a company can reach more people, which leads to higher conversions. A popular way to increase SEO is by incorporating keywords in titles, and in the first 100 words of your site’s posts.
SEO in 2022
SEO has been increasing in importance as more and more companies have begun to optimize their digital presence. 2022 is no different, having a higher ranking than your competition is vital.
Here are three SEO trend to watch out for this year:
- Using local keywords are helping small businesses
- Video and images are becoming more popular as desired results
- Keywords within the first 100 words on your site are extremely important